Healthline Networks, a provider of intelligent health informationservices, announced the launch of its mobile-optimized healthinformation website - m.healthline.com.
As a fully-optimized mobile version of Healthline.com,m.healthline.com provides consumers with the same trusted healthreference content and applications such as SymptomSearch andTreatmentSearch, enabling them to make better health and wellnessdecisions from wherever they are located. This new platform,designed to meet the needs of the 43 percent of Americans with Web-enabled mobile devices, provides advertisers with a marketingvehicle to reach the number of consumers seeking health informationwhile away from their desktop PC.
"As consumers acclimate to 'ambient healthcare' and the varietyof digital, mobile and social tools available for health management,mHealth is transforming the landscape of modern medicine," said WestShell, chief executive officer and chairman of Healthline Networks,"Now that we are mobile-optimized and users have access to the powerof Healthline's semantic search, rich data and content platform, ournext step is to roll out a variety of health, wellness andprevention applications to take advantage of the excitingdevelopments in mobile health."
Recent data shows that mobile-optimized experiences produced anaverage 75 percent higher rate of engagements per visit for mobileusers. According to Morgan Stanley, mobile will overtake desktop inonline presence by 2013, and this growing community of mobile usersis also more engaged in the online health discovery journey. Eighty-three percent of wireless internet users have looked online forhealth information, compared with 70 percent of Internet users whodo not use a mobile connection. Healthline has seen a steadyincrease in site traffic from mobile devices, currently 6 millionusers annually, a rate that is forecasted to double over the nextsix months. Moreover, health information seekers who use mobiledevices to access the site dramatically over-index for contentaround private conditions such as mental health, gastrointestinaltopics, sexually transmitted diseases and other sensitive healthsubjects.
"Healthline mobile users have different needs than desktop users-they come to us seeking credible answers to questions about privateconditions and when they need immediate information about symptomslike pain, nausea and dizziness," said David Kopp, Healthline'ssenior vice president of consumer media. "Because Healthline mobileis optimized for smaller mobile device screens, it's simpler forusers to access our health content in a streamlined mobileexperience and it's easier for healthcare marketers to engageconsumers."
In addition to fully-optimized mobile versions of the Healthlinehome page and search engine results page (SERP), the new mobileplatform features key mobile optimized products, including:
SymptomSearch - A semantically-generated, interactive symptomtool, which covers 10 times more symptoms and their likely causesthan any other online symptom checkers
Treatment Search - An online treatment search tool to surfacepossible treatment options, including medications, diagnostic tests,as well as medical, surgical and alternative therapies
Comprehensive health reference content - An array of mobile-optimized consumer health content from 18 health publishers such asA.D.A.M., Cengage, Gold Standard, Reed Elsevier, and more
More Information:
http://m.healthline.com
www.healthline.com
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